Xeros Technology Group – Elevating Hard Tech to Global Sustainability Brand
Elevating Hard Tech to Global Sustainability Brand
The Business Challenge
Xeros Technology Group, an unknown hard-tech company, faced difficulties in communicating its complex, sustainable innovations to a global audience, hindering market entry and adoption.
The Opportunity
Translate Xeros's technical advancements into a compelling sustainability narrative to attract partners, customers, and investors.
What I Did
Developed Global Brand Strategy: Crafted a narrative that positioned Xeros as a pioneer in sustainable technology.
Secured High-Profile Media Coverage: Achieved placements in Forbes, Fortune, Time, and The Smithsonian, enhancing credibility and visibility.
Launched Flagship Partner Program: Collaborated with hospitality brands like Hilton, Hyatt, and Marriott to drive product adoption and brand awareness.
The Results
40% Increase in Brand Awareness: Elevated recognition within target markets.
Successful IPO on London Stock Exchange: Strengthened financial positioning and attracted investors.
Award Wins: Received the Edison Award for Global Sustainability and Innovation, two Rushlight Awards, and Time’s Product of the Year award.
Why It Mattered
By effectively communicating its sustainability impact, Xeros transitioned from a technical entity to a globally recognized brand, facilitating partnerships and financial growth.
“David is a hard working, passionate senior executive who is always willing to tackle a difficult job and consistently deliver on his commitments. In my most recent experience with Dave, I witnessed a hands-on marketing executive transform an industry newcomer into an established, award winning company well positioned in the marketplace. He is a trusted advisor and partner who will bring unlimited energy, fresh ideas, and valuable experience to any business.”
Jonathan Benjamin
CEO, Hoffman New Yorker
Former Global President, Xeros Technologies