The Business Challenge
Converge, formed by industry leaders including AMD, HP, and Samsung, needed to unify its brand and rapidly expand in the high-tech supply chain sector.​

The Opportunity
Establish Converge as a dominant player in supply chain technology through strategic branding and global marketing initiatives.​

What I Did

• Orchestrated Global Branding Initiatives: Led rebranding efforts following major acquisitions, creating a cohesive corporate identity.​

• Expanded Global Presence: Managed regional PR agencies and product marketing teams across Amsterdam, Germany, Singapore, and China.​

• Scaled Marketing Operations: Grew the marketing team from 2 to over 35 employees within six months, supporting various functions.​

The Results

• Doubled Revenue to $700M: Achieved significant financial growth within one year.​

• 200% Increase in Valuation: Enhanced company value post-acquisition.​

• 70% Post-Acquisition Valuation Increase: Strengthened market position as a supply chain technology leader.​

Why It Mattered
Strategic branding and expansion efforts positioned Converge as a global leader, driving substantial revenue and valuation growth.