The Business Challenge
Jenzabar, a legacy on-premises education technology company, struggled to compete in a rapidly evolving cloud-first market, resulting in declining market share and relevance.​

The Opportunity
Reposition Jenzabar as a modern, cloud-native SaaS provider to regain competitiveness and appeal to contemporary educational institutions.​

What I Did

• Led Comprehensive Rebranding: Unified 10 disparate products under a cohesive brand identity, emphasizing cloud capabilities.​

• Implemented Digital Transformation: Transitioned marketing operations to digital platforms, enhancing online presence and engagement.​

• Built Integrated Marketing Team: Assembled a 25-person team specializing in corporate communications, demand generation, and business development alignment.​

The Results

• 60% Increase in Demand: Boosted interest and inquiries from potential clients.​

• 40% Pipeline Growth: Expanded the pool of qualified leads for the sales team.​

• 30% Annual Recurring Revenue (ARR) Boost: Achieved substantial growth in predictable revenue streams.​

Why It Mattered
The strategic transformation repositioned Jenzabar as an innovative leader in the edtech space, leading to increased adoption and revenue growth.​