The Business Challenge
Aveksa, a cybersecurity and identity access management (IAM) startup, needed to launch out of stealth mode and position itself competitively in a rapidly growing market.
The Opportunity
Build brand and GTM infrastructure to enable scale and company launch.
What I Did
Created Market Positioning and Brand Messaging: Positioned Aveksa as a next-gen solution in IAM security.
Executed Product Launches and Channel Enablement: Delivered the tools and materials to empower partners and sales teams.
Led Analyst and Media Relations: Secured early visibility in analyst reports and technology publications.
The Results
Successfully Launched to Market: Built early buzz and demand through PR, events, and partner programs.
Accelerated Partner Pipeline Growth: Enabled MSSPs and resellers with targeted GTM support.
Acquired by RSA/EMC: Positioned the company for a successful exit.
Why It Mattered
Aveksa’s marketing engine made it discoverable, credible, and acquisition-ready—paving the way for a major cybersecurity exit.
“David helped us launch a new startup. A more enthusiastic, energetic and creative person would be hard to find. David helped put us on the map; his resourcefulness and commitment to getting a job done well, made him a great extension to our team.”
Deepak Taneja
CEO & Co-Founder, Zilla Security
Founder & CTO, Aveksa