The Business Challenge
NextPhase, a global IT asset recovery and remarketing firm, needed to unify its offerings and clarify its brand to support growth and eventual acquisition.

The Opportunity
Develop a professional B2B brand and marketing strategy to differentiate in the crowded electronics lifecycle management space.

What I Did

  • Rebranded the Company: Unified its message, visual identity, and core value propositions.

  • Developed Content and Sales Enablement: Created case studies, messaging playbooks, and pitch decks.

  • Implemented Inbound Strategy: Built foundational inbound programs to support demand capture.

The Results

  • Stronger Market Perception: Positioned as a trusted partner in enterprise IT sustainability.

  • Improved Partner Enablement: Equipped sales team with tools to close large OEM and enterprise deals.

  • Acquired by Converge Technology: Supported a successful acquisition by a major industry player.

Why It Mattered
Clear brand messaging and sales support turned NextPhase from a transactional service firm into a high-value sustainability partner.

Building a Brand in Circular Supply Chain

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