Selected Outcomes

• Industrial Manufacturing
• Sustainable Technology / Hard-Tech
• Supply Chain / Enterprise Tech
• Blockchain/Web3
• Identity & Access Management
• Retail Manufacturing
• EdTech / Cloud Native
• Managed & Agency Services
• Real Estate, Construction, Trades
• Consumer Product eCommerce

• 25+ years scaling and managing teams

• GTM for 4 VC/PE Start-ups

• 5 senior leadership teams

• 3 exits, 2 favorable acquisitions, 1 IPO

• Global expansion: EMEA, APAC, LATAM

• Agency founder, 7 years

• Created/launched 8 company brands

• Product launch for 22 solutions

• Developed master-brand architecture,
brand standards including global
trademark management

• Managed corporate rebrand strategy and positioning through multiple acquisitions

• Developed/managed positioning, value propositions, and messaging for 22 products

• Created marketing/sales enablement inbound/outbound programs for 7 business verticals measurable outcomes with sales pipeline activities.

• Led global market launch for a suite of enterprise software solutions supported localized for 7 languages.

• Restructured & streamlined go-to-market product launch process leading to the successful adoption of Microsoft Azure cloud native platform.

• Leveraged a product-led growth strategy, securing 13 'Flagship Partners,' including high-profile hospitality brands (Hilton, Hyatt, Marriott, IHG, Radisson, Kimpton), driving product adoption and brand awareness.

• Career revenue growth from $5M to $600M. 

• Grew revenue from $6M-$28M through product/solution diversification and repackaging.

• Achieving a 40% increase in qualified leads and a 25% boost in sales team cadence with development of a new optimized website and persona-driven content marketing strategy, restructured product/solution pricing, and new sales playbooks.

• Planned, initiated, and scaled digital marketing strategies encompassing SEM, paid media, social media, and retargeting advertising. Achieving a 40% increase in pipeline growth and enhanced brand visibility across platforms.

• Scaled demand gen activities by integrating digital marketing programs with a buyer’s journey content strategy, social media marketing, a new tech stack, and automated lead management and onboarding workflows, resulting in a 20% growth in organic lead generation.

• Created multi-channel demand generation programs supporting direct and channel sales accounting for 95% of pipeline growth.

• Developed and implemented an Account-Based Marketing (ABM) strategy supported by an advanced tech stack integrating marketing automation, CRM, competitive intelligence, and intent data.

• Performed as a member of a 5-person executive management team and successfully positioned and sold company for 2.5x.

• Orchestrated PR and AR initiatives for a high-profile public launch on the London Stock Exchange, boosting investor relations engagement by 15%.

• Led global supply chain technology company through 2 acquisitions and rebranding initiatives for consortium of 18 OEM & Contract Manufacturers.