Selected Outcomes

• 25+ years of marketing leadership, scaling high-performance teams across startups, hyper-growth, turnaround, and enterprise organizations.

• Executed go-to-market strategies for 4 VC/PE-backed companies, leading to 3 acquisitions and 1 IPO.

• Built and scaled marketing teams from 2 to 40+, integrating functions across brand, digital, demand gen, product marketing, and analytics.

• Led global marketing expansion across EMEA, APAC, and LATAM, aligning regional strategies with corporate objectives.

• Fractional CMO and Growth Advisor, guiding companies in SaaS, cybersecurity, managed services, EdTech, and blockchain through strategic marketing transformations.

• Launched and positioned 8 B2B & B2C brands, building market awareness and accelerating revenue growth.

• Led corporate rebrands through 3 major acquisitions, ensuring seamless brand integration and messaging alignment.

• Developed and implemented brand architecture frameworks, standardizing positioning, messaging, and global trademark strategy.

• Repositioned legacy brands to remain competitive in evolving markets, strengthening differentiation and category leadership.

• Created thought leadership and PR strategies, securing media coverage in Forbes, Fortune, The Wall Street Journal, and Bloomberg.

• Designed and executed go-to-market (GTM) strategies for 22 enterprise solutions, ensuring alignment between sales, product, and demand generation teams.

• Designed and executed go-to-market (GTM) strategies for 22 enterprise solutions, ensuring alignment between sales, product, and demand generation teams.

• Built persona-driven product marketing frameworks, enabling sales teams with targeted messaging, sales enablement tools, and industry-specific collateral.

• Led global product launches localized across 7+ markets, ensuring cultural relevance and market adoption.

• Re-engineered product launch processes, driving adoption of Microsoft Azure cloud-native solutions and other enterprise technologies.

• Drove career revenue growth from $5M to $600M, scaling enterprise, SaaS, and technology companies.

• Grew company revenue from $6M to $28M through strategic product positioning, pricing optimization, and digital expansion.

• Achieved a 40% increase in pipeline growth through multi-channel digital marketing (SEM, paid media, content, and social strategies).

• Increased organic lead generation by 20% by integrating AI-driven content strategies, buyer journey mapping, and automated lead nurturing workflows.

• Developed and implemented data-driven marketing performance measurement frameworks, increasing campaign ROI and budget efficiency.

• Built and managed multi-channel demand generation programs, supporting direct sales and channel partners, driving 95% of total pipeline growth.

• Developed and executed Account-Based Marketing (ABM) strategies, integrating CRM, automation, competitive intelligence, and intent data.

• Optimized sales enablement programs, increasing sales productivity by 40% through improved collateral, playbooks, and training resources.

• Established channel partner programs, enhancing co-marketing initiatives, MDF funding utilization, and strategic alliances with global technology and service providers.

• Aligned marketing and sales operations through CRM integration, optimizing pipeline visibility, conversion tracking, and forecasting accuracy.

• Built and optimized full-funnel MarTech stacks, integrating marketing automation, CRM, AI-powered analytics, and personalization tools.

• Implemented marketing automation workflows, streamlining lead capture, customer onboarding, and performance tracking.

• Early adopter of HubSpot, Salesforce, and enterprise ABM platforms, leveraging automation to enhance pipeline velocity.

• Led digital transformation initiatives, transitioning on-prem enterprise solutions to cloud-native SaaS platforms, including Microsoft Azure and AWS.

• Developed AI-driven customer insights models, enabling predictive analytics, segmentation, and hyper-personalized marketing strategies.Description goes here

• Led marketing strategy through 3 acquisitions, ensuring smooth brand integration and aligning GTM functions across expanded product portfolios.

• Played a key role in positioning and selling a company at 2.5x valuation, as part of a 5-person executive leadership team.

• Managed PR and investor relations strategy for a public launch on the London Stock Exchange, increasing investor engagement and brand visibility.

• Led corporate and product marketing for two private equity-backed companies, aligning marketing with growth, M&A, and exit strategies.

• Partnered with venture capital and private equity firms to scale, reposition, and turn around multiple portfolio companies.